Archive for June, 2009

Excellent presentation by TBWA which discusses their approach to marketing and advertising, “an approach that shifts communication from brand-centric to audience-centric thinking“. I have become very interested in user-centered design practices and strongly believe that humans need to be at the center of all marketing and all new product and service design and delivery. It’s […]


TED talk by Don Norman, the author of ‘Emotional Design’ presents about making people through design. He looks at the three emotional cues that good design needs to address in order to be successful. Patrick Lynch summarizes Normans thinking here. “Why attractive things work better In psychology, emotional reactions to stimuli are called affective responses. […]


more about "Razorfish – Ray Velez and Laura Fraga…", posted with vodpod


more about "Making Sense of UCD and Agile", posted with vodpod