Archive for November, 2010

Using Scenarios

30Nov10

Some thinking about scenarios…. It takes a thousand voices to tell a single story – Native American saying, tribe unknown A scenario is a description of a persona using a product to achieve a goal, they describe an instance of use…in context. Scenarios are usually narratives that tell a story describing one or more tasks […]


I spent some time contracting this year at a large organisation as part of an internal experience architecture team. One of my tasks was to operationalise usability testing within the online team who were responsible for the design and development of both online and mobile sites and apps. In the past I have done a […]


About Co-design

21Nov10

Expanding upon my last post about the initiative by EU governments to encourage design driven innovation within the EU, I found some videos explaining what co-design is from UK service design agencies Think Public and Engine. This last post had many examples of this drive within UK and both these videos discuss Service Design work they […]


I recently spotted a report done by the commissions of the European communities called “Design as a driver of user-centered innovation” “The working hypothesis of this document is that design is a driver and tool for user-centred and sustainable innovation and differentiation, complementary to technological R&D, and that increased use of design could increase European competitiveness. The objective […]


Design quotes

14Nov10

I have been working on a short animation about Design Thinking with a friend and have collected some quotes about design from a variety of sources…. Some food for thought. [de·sign   [dih-zahyn] ] Design is defined as both a verb and a noun, it refers to both a thing and an activity. It comes […]


Participatory Design (PD) has it’s beginnings in Scandinavia in the 70’s where there was a movement by academics and trade unionists to involve users in the design of the applications that were being designed to assist their work. It aimed to prevent workers from being dis-empowered by the tools and computer technologies imposed on them […]


I recently reviewed an interesting presentation called “Design Thinking is Killing Creativity“. Whilst I feel that the author was trying to generate an audience through being controversial, it does echo a common sentiment amongst the design community that ‘design thinking‘ is fundamentally flawed with it’s assertion that everyone is a designer. It reminded me of […]