Archive for February, 2011

Last year I undertook a compulsory unit at uni in qualitative research methodology.It got me thinking about the research we do to inform the design of applications we develop and the value of using a framework for research. I learned about how we all bring assumptions to our research as a consequence of our perspectives […]


What are they? Design principles (also called experience attributes) describe the experience core values of a product or a service. They can be visually oriented objectives that describe the personality the product should have. They should be written in a short and memorable way. As a designer you should know them by heart while doing […]