Archive for the ‘design strategy’ Category

What are they? Design principles (also called experience attributes) describe the experience core values of a product or a service. They can be visually oriented objectives that describe the personality the product should have. They should be written in a short and memorable way. As a designer you should know them by heart while doing […]


In 1998, Pine and Gilmore in the Harvard Business Review wrote an article called “Welcome to the experience economy” where they explain that companies need to shift focus from the provision of merely goods and services to the provision of consumers with experiences. They later wrote a book about the subject called:“The experience economy: work […]


I recently read a fantastic post by Penny Hagen and Michelle Gilmore about utilising user stories as a strategic design tool. I currently work for a small digital consultancy within a not-for-profit organisation called the Inspire Foundation. As mentioned within the post, we have had the opportunity to work with Penny on some of our […]