Archive for the ‘marketing’ Category

This video below talks about why interaction design matters. It is aimed at marketers…. Marketing is about people’s relationship to products. Marketing gets people to purchase products… But what happens after the purchase has been made and the person interacts with the product? Interaction design (and designing for user experience) affects the relationship a person […]

Excellent presentation by TBWA which discusses their approach to marketing and advertising, “an approach that shifts communication from brand-centric to audience-centric thinking“. I have become very interested in user-centered design practices and strongly believe that humans need to be at the center of all marketing and all new product and service design and delivery. It’s […]