Archive for the ‘UX’ Category

(An article I recently wrote for the Objective Digital blog) It was sad news that Steve Jobs lost his fight with Pancreatic Cancer last week. We wanted to take this opportunity to reflect on some of the things that Jobs (and Apple) brought to usability and customer experience. It is widely agreed that Steve Jobs […]


Report from Avenue Razorfish illustrating the value of well designed and executed digital experiences. Experience is the brand!


I spent some time contracting this year at a large organisation as part of an internal experience architecture team. One of my tasks was to operationalise usability testing within the online team who were responsible for the design and development of both online and mobile sites and apps. In the past I have done a […]


Excellent presentation about the value of user experience design and at what points it should be brought into the process. I have just sent it to some internal stakeholders from work who have project management responsibilities. If we are to provide better experience for our customers….education is key.


Thought provoking article from iA (creators of the webtrends maps) called “Can experience be designed”. Some exerpts from the article I liked: “Experience design is not a remedy that turns products into miracles that everybody likes. It will help you speaking more efficiently to your target group. To that end products needs to be simplified. […]


Great preso acknowledging the important of CONTEXT to usability and the inter-dependencies between online services and different devices….the web is everywhere and we need to design with this in mind. And when designing we can not for one moment forget to consider the who? and the where? And not forgetting the social context of use […]


In 1998, Pine and Gilmore in the Harvard Business Review wrote an article called “Welcome to the experience economy” where they explain that companies need to shift focus from the provision of merely goods and services to the provision of consumers with experiences. They later wrote a book about the subject called:“The experience economy: work […]